Advertise
The Journal was established in 2026 with a simple mission: to provide a better, slower alternative to local news. Our reporting covers the district of Bradord and the wider West Yorkshire region.
We are currently based in Ilkley and formerly known as The Ilkley Journal, which was founded in 2024.
Why you should advertise with The Journal
Advertise with The Ilkley Journal and you’ll get direct, targeted access to a highly engaged audience that lives, works and shops locally – across email, social media and our website.
You’ll also benefit from the positive brand association that comes with advertising on The Journal.
How to advertise with The Journal
You currently have three options:
1. Email
Our email ads put you in front of a loyal audience interested in supporting all things local.
Benefits:
- Direct reach: Your ad will go straight to the inboxes of members who have opted to receive our emails
- Front and centre: Your business will be the first thing that our members see when they open up the latest story (we also offer in-body ads)
- High visibility: We have an average email open rate of 59%. The average for all industries is 35.63% (source: MailChimp)
a) Full email ads
Our full email ad is the most powerful advertising we offer. This dedicated slot delivers your messages with zero other content (think full email takeover) straight to the people who matter: highly engaged local residents keen on supporting local businesses.
With an average email open rate is 59% – nearly double the industry standard – your ad will be seen by your prospective customers.
b) Splash ads
Our splash ads feature one image and up to 100 words of copy. It automatically appears on the website, too. The fee includes copywriting with one round of amends. Additional revisions are subject to extra charges.
Design services are also available for both.
What we need from you
- High-res image(s) in a landscape format
- High-res logo(s)
- Copy (with the message you’d like to get across)
- Contact details
2. Website directory
Listing your business on The Journal directory increases your chances of being discovered by our readers – and therefore your prospective customers – on both our website and Google (as well as other search engines) in an affordable and effective way.
Benefits:
- Brand awareness: Increase the visibility of your business by appearing in the directory of one of the region’s most reputable online local newspapers
- Credibility and trust: Enjoy a boost to your brand credibility by appearing on the directory of a highly trusted online local newspaper
- 24/7 long-term exposure: Our directory listing is available 24/7, allowing potential customers to find your business day and night over a minimum period of a year
What we need from you
- High-res image(s) in a landscape format
- High-res logo(s)
- Copy (with the message you’d like to get across)
- Contact details
3. Social media
You can leverage our strong local social media presence to organically get front and centre of our audience and others (your customers). It’s especially effective for time-sensitive campaigns. We currently focus on Facebook and Instagram.
Benefits:
- Targeted ads: be seen by our growing social media audience
- Lead generation: attract new leads with social media ads
- Traffic boost: get more people visiting your website when you need it
Package deals
To give you the best value for money and maximum exposure, we offer bronze, silver and gold packages that feature all of the above. We can also create further tailored, “pick and mix” solutions.
Drop us an email here to get started.